Collaboration and Inspiration
As the popularity of Grassfed/Grass finished beef increased, the Planz Family decided to drift away from the traditional grain finished steers that they were producing and venture into this new market that was demanded for a healthier lifestyle.
While studying the Grassfed/Grass finishing process of raising steers, Joe realized the immense amount of land needed and the complexity of producing the exceptional beef that Providence was striving to produce. That is when Joe reached out to Clifton Chapman with the Double C Bar Ranch in Kenansville, FL, who was also thinking of developing a Grassfed/Grass finished beef product.
Clifton, a 4th generation Florida cattleman, had studied agriculture and animal science at the University of Georgia, and his knowledge of grasses and animal genetics would be essential to bringing the finest quality of Grassfed/Grass finished beef to consumers.